If there's a beer-lover in your group, the Heineken Experience is a must-see when you're visiting the Netherlands. Located right in Amsterdam, the Heineken Experience is a self-guided tour that lets you interact with the world of Heineken. You'll get to learn all about the brewing company and the four natural ingredients that go into the popular beer. Visitors will get to experience the brewing process, a Heineken tasting room and discover more about the brand itself.
The Heineken Experience had its beginnings as the Heineken Treat and Information Centre when it opened to the public for brewery tours in 1991. The brewery was initially built in 1867 and was Heineken's primary brewing facility until a larger, newer facility was built outside of Amsterdam. The Heineken Experience quickly became a popular tourist attraction and recently underwent an update that transformed the brewery into four unique levels of historical artifacts, interactive exhibits and, of course, beer sampling.
If you decide to enjoy the Heineken Experience when you're visiting the Netherlands, you'll notice the connection with beer-making and brewing that you'll probably feel as you go through the exhibits. Most people who spend the day or afternoon at the Heineken Experience will tell you how much fun it is and most Amsterdam top-ten lists always include this famous brewery in their tourist attraction round ups.
Once the tour is over, you'll get to enjoy two Heinekens or learn to pour yourself the perfect pint. Our expert tip is to buy your tickets online before going to the Heineken Experience. Not only will you save €2, you'll also get to skip the line which is great when you have other tourist attractions you want to see.
Monday - Thursday 10:30am to 7:30pm
Friday - Sunday 10:30am to 9pm
July & August
Monday - Sunday 10:30am to 9pm
Online Price €16
Children aged 12-17 €12.50
Children under age 11 are free